Water scarcity demands innovation and a smart water strategy

#WorldWaterDay offers an important opportunity for us to learn lessons from the global water crisis reassess the true value of water and consider our own contribution to solving these problems.

Cape Town at the southern tip of the African continent is a world heritage site combining natural beauty and a cosmopolitan lifestyle. But Cape Town, where I once dreamed of living, has recently attracted international attention, not for its unique views, culture, vineyards, or wildlife, but for an unprecedented water crisis caused by severe drought aggravated by climate change.

CEO, Arçelik